Amazon recently launched their Kindle Cloud Reader, a HTML5 based web app for purchasing and reading Kindle eBooks even when offline. The web based app initially supports Chrome, Safari on Mac and Safari on the iPad but is sure to be extended to other platforms such as Android, and when used on the iPad will bypass Apple's fees over purchasing items within an application.
Amazon lists the features include:
- An immersive view of your entire Kindle library, with instant access to all of your books
- Start reading over 950,000 Kindle books instantly within your browser
- An embedded Kindle Store optimized for your web browser makes it seamless to discover new books and start reading them instantly
- New Kindle Store for iPad is built from the ground up for iPad's touch interface
- Your current book is automatically made available for offline use, and you can choose to save a book for reading offline at any time
- Receive automatic software updates without the need to download new software
- Select any book to start reading, customize the page layout to your desired font size, text color, background color, and more
- View all of the notes, highlights, and bookmarks that you've made on other Kindle apps or on Kindle
- Sync your last page read across your Kindle and free Kindle apps so you can always pick up where you left off
Amazon's release follows the Financial Times move to a web based application and is likely to see a slow movement to web based HTML5 based applications that can run on multiple platforms and bypass proprietary application markets and their restrictions.
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